Food Delivery App Launch Campaign
How we achieved 50,000+ downloads in the first month for a new food delivery app in Dubai
Project Overview
Our client, a startup in the food delivery space, approached us to help launch their new mobile app in the competitive Dubai market. They needed a comprehensive digital marketing strategy to drive app downloads, user registrations, and initial orders.
The challenge was significant: entering a market dominated by established players with large marketing budgets. We needed to create a campaign that would cut through the noise and position the app as a compelling alternative.
The Challenge
- Entering a highly competitive market
- Limited brand recognition
- Need for rapid user acquisition
- Building trust with restaurants and users
Our Approach
- Multi-channel marketing strategy
- Influencer partnerships
- Targeted social media advertising
- Promotional offers for early adopters
Results at a Glance
Our Strategy
1. Pre-launch Campaign
We created anticipation through a teaser campaign across social media platforms, focusing on the app's unique features and special launch offers.
- Email waitlist with 10,000+ subscribers
- Social media teasers with countdown timer
- Early access for influencers and food bloggers
- Press releases in local publications
2. Influencer Partnerships
We collaborated with 25+ food influencers and lifestyle bloggers in Dubai to create authentic content showcasing the app experience.
- Combined reach of 2.5M+ followers
- Authentic unboxing and first-order videos
- Custom discount codes for each influencer
- Instagram Stories and TikTok content
3. Paid Advertising
We implemented a targeted paid advertising strategy across multiple platforms, optimizing for app installs and first-time orders.
- Google App Campaigns targeting food delivery searchers
- Facebook and Instagram ads with carousel format
- YouTube pre-roll ads in food-related content
- Snapchat and TikTok ads targeting younger demographics
4. Launch Promotions
We created compelling offers to incentivize downloads and first orders, focusing on value and exclusivity.
- 50% off first three orders for new users
- Free delivery for the first month
- Referral program with AED 25 credit for both parties
- Flash deals with popular restaurants
Campaign Results
The launch campaign exceeded all client expectations, establishing the app as a significant player in Dubai's food delivery market within just one month.
Key Performance Metrics
- App Store Rating:4.2/5 (1,200+ reviews)
- User Retention (30 days):42%
- Average Order Value:AED 85
- Customer Acquisition Cost:AED 18.50
- Marketing ROI:380%
Client Testimonial
"Mindoxa exceeded our expectations with this launch campaign. Their strategic approach and execution helped us achieve numbers we didn't think possible in such a competitive market. We're continuing to work with them as our marketing partner."