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UTM Link Builder

Create trackable URLs for your marketing campaigns with our free UTM builder tool.

Track Your Campaigns

UTM parameters help you track where your traffic is coming from in Google Analytics.

Create Your UTM Link

Fill in the fields below to generate a trackable URL for your marketing campaigns.

The full website URL (e.g., https://www.example.com)

The referrer (e.g., google, newsletter)

Marketing medium (e.g., cpc, email)

The campaign name (e.g., summer_sale)

Identify paid keywords

Differentiate ads or links

Your UTM Link

Use this link in your marketing campaigns to track traffic in Google Analytics.

No UTM Link Generated Yet

Fill out the form and click "Generate UTM Link" to create your trackable URL.

What are UTM parameters?

UTM parameters are tags added to a URL that help you track the effectiveness of your marketing campaigns in Google Analytics.

UTM Best Practices

Follow these tips to get the most out of your UTM tracking

Be Consistent

Use a consistent naming convention for your UTM parameters to keep your analytics data clean.

Avoid Spaces

Use underscores or hyphens instead of spaces in your parameter values.

Keep It Simple

Use lowercase letters and simple terms that are easy to remember and analyze.

Document Your Parameters

Keep a record of your UTM naming conventions for future reference.

Test Your Links

Always test your UTM links before using them in your campaigns.

Use URL Shorteners

For social media, consider using URL shorteners to make your links more user-friendly.

Need Help With Your Marketing Campaigns?

Our team of experts can help you implement effective tracking and analytics for your marketing efforts.