143% Increase in Qualified Real Estate Leads
How we transformed a real estate agency's digital marketing to generate high-quality leads and boost conversions.
The Challenge
Our client, a mid-sized real estate agency with 20+ agents, was struggling with several key challenges:
- High cost per lead with low quality inquiries
- Poor conversion rates from lead to showing
- Ineffective digital advertising with wasted ad spend
- Outdated website with low conversion optimization
- Lack of follow-up system for nurturing leads
Despite having an excellent reputation and experienced agents, they were unable to effectively leverage digital channels to generate quality leads in a competitive market.
Our Approach
We developed a comprehensive lead generation strategy focused on quality over quantity:
1. Website Conversion Optimization
We redesigned key landing pages with clear CTAs, neighborhood-specific content, and implemented advanced lead capture forms.
2. Targeted Facebook & Instagram Campaigns
We created hyper-local ad campaigns targeting potential buyers and sellers based on life events, interests, and behaviors.
3. Google Ads Optimization
We restructured their Google Ads account with neighborhood-specific campaigns and implemented negative keywords to filter out low-quality leads.
4. Lead Nurturing System
We implemented an automated email sequence and SMS follow-up system to nurture leads through the buying/selling journey.
5. Agent Training & CRM Integration
We trained the team on lead response protocols and integrated all digital channels with their CRM for seamless tracking.
The Results
Within 3 months, our strategy delivered exceptional results:
Increase in qualified leads
Improvement in lead-to-showing conversion
Reduction in cost per acquisition
Additional transactions in 3 months
Beyond these metrics, the agency experienced significant operational improvements:
- Better lead quality with higher intent prospects
- More efficient agent time allocation
- Improved ROI on marketing spend
- Enhanced brand positioning in the local market
"Mindoxa Digital completely transformed our lead generation process. Before working with them, we were wasting money on leads that rarely converted. Their strategic approach not only increased our lead volume but dramatically improved quality. Our agents are now spending their time with serious buyers and sellers, and our ROI has skyrocketed."