E-Commerce PPC Campaign
A high-performance Google Ads campaign that delivered 300% ROI for a Dubai-based fashion retailer
Project Overview
Our client, a growing fashion e-commerce store based in Dubai, was struggling to generate profitable traffic and sales through their Google Ads campaigns. Despite spending a significant budget, their return on ad spend (ROAS) was below industry benchmarks.
They approached Mindoxa to restructure their PPC strategy, optimize their campaigns, and increase their ROAS while maintaining or increasing their sales volume.
FashionHub UAE
Online fashion retailer with over 5,000 products
3 Months
Campaign restructuring and optimization
Google Ads Management
Campaign Restructuring, Keyword Research, Ad Copywriting, Landing Page Optimization
The Challenge
After a thorough audit of the client's Google Ads account, we identified several issues:
- Poorly structured campaigns with mixed product categories
- Broad match keywords driving irrelevant traffic
- Generic ad copy with low click-through rates
- High bounce rates on landing pages
- Inefficient budget allocation across campaigns
- No product feed optimization for Shopping campaigns
- Limited use of ad extensions and features
Our Solution
We implemented a comprehensive strategy to address these issues:
- Restructured campaigns by product category and search intent
- Implemented a tiered keyword approach with exact, phrase, and broad match modified
- Created compelling ad copy highlighting unique selling points
- Optimized landing pages for conversion with A/B testing
- Implemented data-driven budget allocation based on ROAS
- Optimized product feed with enhanced titles, descriptions, and images
- Utilized all relevant ad extensions to improve ad visibility and CTR
Implementation Strategy
Campaign Restructuring
We reorganized the account structure into tightly themed campaigns and ad groups based on product categories and search intent. This allowed for more targeted ads and better quality scores.
Shopping Campaign Optimization
We completely revamped the product feed with optimized titles, descriptions, and high-quality images. We implemented a tiered bidding strategy based on product performance and profit margins.
Audience Targeting
We implemented detailed audience targeting using in-market audiences, affinity audiences, and remarketing lists. This allowed us to adjust bids based on user intent and previous interactions.
Budget Optimization
We implemented a data-driven budget allocation strategy, shifting budget to high-performing campaigns and ad groups while reducing spend on underperforming ones.
Ad Copy Testing
We created multiple ad variations for each ad group, testing different headlines, descriptions, and calls-to-action. We used A/B testing to identify the highest-performing combinations.
Conversion Tracking
We enhanced conversion tracking to measure not just purchases but also add-to-carts, wishlist additions, and email sign-ups. This provided more data for optimization and bidding strategies.
Results & Impact
Increase in ROAS
Reduction in cost per acquisition
Increase in conversion rate
Increase in revenue
Client Testimonial
"Mindoxa completely transformed our Google Ads performance. Before working with them, we were wasting a significant portion of our ad budget on irrelevant clicks. Their strategic approach not only increased our sales but also dramatically improved our return on investment. We're now able to compete effectively with much larger retailers in our space."
Campaign Visuals
Before
Screenshot showing the Results in Conversions, when client was working with other agency.
After
Compare with previous period Clicks, Impressions, and total cost used, When client worked with us.
Key Learnings
This project reinforced several important principles for successful e-commerce PPC campaigns:
Proper campaign structure is fundamental to PPC success. Organizing campaigns by product category and search intent allows for more targeted ads and better performance.
Product feed optimization is critical for Shopping campaigns. Enhanced titles, descriptions, and images significantly improve click-through rates and conversion rates.
A data-driven approach to budget allocation ensures that ad spend is directed to the highest-performing campaigns and products.
Continuous testing and optimization of ad copy, landing pages, and bidding strategies is essential for improving performance over time.
Detailed conversion tracking provides valuable insights for optimization and helps identify the most profitable customer journeys.
Remarketing campaigns are highly effective for e-commerce, targeting users who have shown interest but haven't completed a purchase.