Project Overview
Our client, a multi-location healthcare provider, was struggling with an outdated website that was difficult to navigate, not mobile-friendly, and failed to effectively convert visitors into patients. They approached us to redesign their website with a focus on improving user experience, increasing appointment bookings, and showcasing their services in a modern, accessible way.
We conducted extensive user research to understand patient needs and pain points, then developed a comprehensive redesign strategy that prioritized ease of use, clear information architecture, and prominent calls-to-action. The result was a fully responsive, patient-centric website that significantly improved engagement and conversion metrics.
Project Highlights
- 156% increase in online appointment bookings
- 42% reduction in bounce rate
- 68% improvement in page load speed
- 89% increase in mobile user engagement
- Seamless integration with EHR system
Our Approach
User-Centered Design
Conducted patient interviews and usability testing to create an intuitive, accessible interface that meets user needs.
Mobile-First Development
Built a fully responsive website that provides an optimal experience across all devices and screen sizes.
Content Strategy
Developed clear, concise content that effectively communicates services and builds trust with potential patients.
Performance Optimization
Implemented technical optimizations to ensure fast load times and smooth performance across all pages.