Project Overview
Our client, a B2B SaaS startup in the project management space, was struggling to gain visibility in a highly competitive market dominated by established players. They approached us to develop a comprehensive SEO strategy that would help them rank for high-value keywords and drive qualified traffic to their website.
The challenge was to compete against well-established brands with significantly larger marketing budgets and domain authority. We needed to identify untapped opportunities and create a content strategy that would position them as thought leaders in their niche.
Project Highlights
- 215% increase in organic traffic
- First page rankings for 35+ target keywords
- 68% increase in demo requests from organic search
- 42% reduction in customer acquisition cost
- 6-month implementation timeline
Our Approach
Comprehensive Keyword Research
Identified high-value keywords with lower competition that aligned with the client's product offerings and user intent.
Technical SEO Optimization
Resolved critical technical issues affecting crawlability and indexation, improving site performance and user experience.
Content Strategy Development
Created a content calendar targeting specific keywords and addressing customer pain points throughout the buyer journey.
Link Building Campaign
Secured high-quality backlinks from industry publications and relevant websites to boost domain authority.
Results Delivered
Within 6 months of implementing our SEO strategy, the client saw a dramatic improvement in their organic search performance. Organic traffic increased by 215%, with a corresponding 68% increase in demo requests coming directly from organic search.
The client achieved first-page rankings for 35+ target keywords, including several highly competitive terms that were previously dominated by established competitors. This improved visibility led to a 42% reduction in customer acquisition costs compared to their paid advertising channels.
